Our Design Style
Yes, we have a design philosophy.  We won't bore you with all of our theories and beliefs, but since you have come to this page, we will say that others have called our style "Distilled Simplicity".  We like that description.

• Keep choices simple and meaningful for the user
• Create a design vision  for the entire product
• Brand everything:  Immerse the user in your branding
• Use proven design principles
• Innovate:  Avoid "obvious" solutions at first
• Create many prototypes
• Test designs rigorously  for usability
• Execute the design with precision and polish

 

"Any fool can make things bigger, more complex, and more violent.  It takes a touch of genius - and a lot of courage - to move in the opposite direction.”
                                                                                  Albert Einstein