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"User Experience Design"?
The term "User Experience" is meant
to convey the new role of the UI in
cutting-edge software. The role of
design is also taking more prominence
because of the success of design-driven
firms such as Apple. From website
to packaging through product and
support, the customer experience is
designed to enthrall.
With all the new technologies
available for developing cinematic,
interactive applications (Blend, Flash,
Silverlight, etc.), it is no longer
acceptable to leave the user interface
design until the end of the development
cycle - adding a few pictures, adjusting
some fonts. Morphing that famous
quote by Marshall McLuhan, "The Medium
is the Application".
Almost.
Good design is great for business:
Creating brand,
enchanting customers and
building an emotional appeal across all
points of contact.
Experience Design is not just about
looks, but how
it all works together.
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